Is there really such thing as a ‘giry’ car?
Why is there such a stigma attached to women drivers and how they choose their car? As a female who drives I don’t understand why so many people think all girls want a ‘cute’ car that looks more like something out of a cartoon – preferably in pink or lilac – regardless of whether the car is actually any good. Personally, I don’t know any women who want that. Oh alright, so maybe there are a few. But they are definitely a minority. And unwittingly they are fueling a stereotype that will surey continue to plague women drivers for many countless years to come.
Most car manufacturers make at least one model which is generally seen to be their ‘girly’ option. The Ford Ka is the most obvious example, it’s small, cute almost bubble-shaped exterior was clearly designed with women in mind, and indeed about 70% of sales are to women. Other cars that have been branded as girly include the Renault Clio and the new VW Beetle. But do women really choose to buy or lease these cars because of the way they look, or is it just that the majority of women want different things from their car than the average man?
The thing is there’s a difference between a ‘girly’ car and a car that a girl would drive. A car that is girly would be small, cute and aesthetically pleasing, and a lot of men seem to assume these are the only things that a woman would look for in a car. Actually, statistically most women are more likely to make their choice based on the car’s reliability and proven performance in safety tests. Men are more likely to choose a sporty, fast and slick-looking car whereas most women would say looks and speed come second to reliability.
Another marked difference between men and women is very different ideas on how much is too much to spend on a car. Men are actually much more image conscious than women when it comes to cars – they are far more likely to splash out on a fancy sports car to impress their mates. If, say, they were interested in the Audi Q7, a male customer is far more likely to want to buy it outright rather than considering other options such as Audi lease deals. It’s less about the car itself than the image and status that comes with it - and is that really any different from choosing a car for its ‘girly’ shape?
In fact, given the choice and if cost was not an issue, I’m sure many women would probably love to get a more expensive car. Maybe not so much an unnecessarily over-the-top sports car but something like a sleek Mercedes – they’d just probably be more likely to take a more sensible option like an affordable Mercedes lease agreement than splash their cash and buy it outright.